Create connection, shift culture.
A soar in engagement and loyalty.
People acting with energy and intent.
The ability to realise big visions...and modest visions with big benefits to society.
This is storytelling at its best.
Put purpose at the heart of your brand.
The Story Shed specialises in strategic storytelling for socially focused organisations.
Instead of thinking in terms of internal or external communications, we work with you to capture the essence of your brand and put your purpose at the heart of everything you stand for.
Your story is more than words...it's about how people experience your brand authentically in a changing world.
And at a time when customers are choosing more carefully, it's what will set you apart.
SHAPING YOUR BRAND STORY
Perhaps you are just starting a new business strategy; perhaps you need your people to do things differently or embrace innovation. The ambiguity feels uncomfortable, doesn't it?
We can work with you and your team to articulate a clear, compelling strategy...because if this doesn't resonate, your other communications will miss the mark. We will help you capture your unique purpose, vision and values so that others understand why you matter, and why they should be active participants in change.
WITHIN YOUR STORY
Through communications and engagement, we can help you shift knowledge, actions and behaviour.
This depends on activating people as part of a shared story, delivered over time at every level of your organisation.
We can work with you to segment and understand your different audiences...what they need, value and the points of connection. We'll help empower your managers and develop your communications - social, digital, face-to-face and print - to align to your strategic goals.
Many companies are great at measuring visits to their home page, but are less comfy when it comes to the things that matter. Like gauging staff and customer loyalty, a shift in how people perceive your brand or how behaviours have changed over time.
The Story Shed can guide you on the right questions and approaches to prove that investment in communications delivers brand value. By focussing on communications that are involving and interactive, we support you to continuously improve your approach.